Product review & rating is now a popular feature that most of the successful ecommerce merchants have used on their Product details page. Chief advantage of this feature is: it assures the visitors and customers that the Product is not only another banal e-commerce Product. Folks are actually talking about it (both positive and negative) and their thinking is recorded here!
Folks consistently leave for your adversaries when your Product details page can’t satisfy them by ensuring them. Your Product details page is the most crucial portion of the site as this is the place when your customers choose whether to add the item to the cart or to abandon it. Thus, every attempt ought to be taken to ensure the consumers that the products you’re offering are truly offers good bargain and value for price.
Among the most powerful attributes in your product details page is the option to let the consumers express their view and experience about the item. A simple one line remark added by a happy customer can assure lots of other seeing customers about purchasing the item. Follow this link to read reviews on the topic.
Following are 5 tips for making your Product details page more efficient by encouraging customers and visitors to write reviews for your products:
Hints 1 – Product Details page Design:
Your Product details page design should get specific stress hence folks always want to go to the merchandises details pages that are visually attractive and neatly presented. The Product details page should order the product pictures, description, costs and attribute selection options etc. quite neatly and in a way so that customers can find information easily. If your Product details page layout and arrangement is graphic and attractive, people would like to write something about it. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers a good insight about the item. If a visitor finds a eye-catchy product details page, it is more likely that s/he want to add some words there.
Tricks 2 – Do Not make the process complicated:
Keep the Review & Evaluation feature straightforward. A complex process would simply forbid visitors and customers from adding the reviews. If you prefer the rating feature to be present along with the review option, offer a visual 5 star rating which can be rated using the mouse click. Offer the negative rating choices that would give a daring impression to the visitors that they are free to rate it the way they feel. For the Review make the email fields optional as individuals frequently don’t need their e-mails to be visible openly. Offer an option whether to show or hide the email addresses from the published reviews. One dilemma you ought to be especially careful about is the CAPTCHA. Simple CAPTCHA can easily be broken by the spammers and tough CAPTCHA irritates the actual reviewers. Select one which is hard to break by the Spamming softwares yet simple for the human users to read.
Hints 3 – Average the Reviews and evaluation:
Your e commerce platform should help you managing the review and rating casted by the visitors or customers. You need to manage to publish/un-publish the reviews,(even manipulate in the event you want), command the visibility, control the amount of reviews per page, answer back to a reviewer and other conventional review & evaluation moderation characteristics. If you value what your clients are saying about your goods, you need to regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your web site. Send them thank you e-mails for the reviews and visiting your website and as reply to the review, write something that wouldn’t only impress the reviewers but also other visitors. Get more details on product reviews.
Tips 4 – Keep the ‘Negative Reviews’ as well:
In case your Product details page is full of reviews with flattering and praising words & all 5 stars, that would maybe make other visitors doubtful about authenticity of these reviews. If customers are criticizing the products, it’s your best chance to defend the reason and let others understand it. Take the chance to face the negative reviews with fulfilling replies and put them among the other reviews.
Tricks 5 – Reviewing Competition:
What about declaring a small gift, free coupon or discount for the top rated reviewers? Yes, that would undoubtedly encourage visitors and customers research your own products and compose something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products.
Present your products more visually and in richly constructed arrangement, offer some advantages for composing reviews, make the procedure easy and average often to get more reviews.
Tags: online shopping